Here is an extract from the proposed marketing leaflet..
“Find out how you can help us to look after our animals and help the education of thousands of school kids who might otherwise never see these magnificent animals.”
Although younger people are spending lots of time at theme parks https://medium.com/foursquare-direct/millennials-are-spending-more-time-at-an-unexpected-location-theme-parks-b30d2fb727e5 they are spending less time at Safari Parks and they care less about supporting them. How can we reverse the trend?
Watch this case study about how to engage Millennials:
The Funding work-stream is less of a project and more an on-going attempt to gain more donors to support the Safari Park.