The shop has one real purpose.. to drive revenue so that the safari park can be self-sustaining. However, it must appeal to the Millennial generation if it is to survive into the future.
The project is to create an online and offline personalisation gift shop so that visitors can take photos and then create products such as mugs, calendars and T-shirts out of them.
Here is an extract from the proposed new marketing leaflet..
“Both our online shop and main shop (within the attraction) provide a wealth of customer created products for you to enjoy and purchase.
Contact us to find out how you can get your wonderful photos made into products for our stores!
Delegates please note. This is the competition’s competition! http://www.wmsp.co.uk/safari-photographer/
See some of our customer photos here..